5 Warning Signs to Look For Before Paying a Publisher

I've spent more than 18 years helping authors publish their books through Babysteps Publishing, including over 700 #1 Amazon bestsellers.

During that time, dozens of authors have approached us after disappointing experiences with other publishing companies.

Some had spent between $25,000 and $60,000.

They received their books, but the service, communication and results often fell well short of their expectations.

Here are five warning signs every aspiring author should know before paying a publisher.

“A trustworthy publisher won't just tell you what you want to hear. They'll show you what they can deliver, put it in writing and encourage you to check their track record before spending a penny.”
— Kevin Long Founder, Babysteps Publishing

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1. You Can't Speak to Previous Clients

Testimonials are useful, but they only tell part of the story.

Before choosing a publisher, ask whether you can speak directly with authors they've previously worked with.

At Babysteps Publishing, we're happy to arrange conversations with previous clients who have agreed to be contacted.

Ask them about communication, deadlines, the quality of their finished book and, most importantly, what happened after publication.

A genuine conversation can reveal far more than a polished testimonial.

2. The Publishing Process Isn't Clearly Explained

Before paying a publisher, you should understand exactly how the entire publishing process works.

Ask them to explain every stage, from manuscript preparation, editing and proofreading through to cover design, formatting, publication and launch.

Find out who will manage your project, how often you'll receive updates and what happens if deadlines are missed.

At Babysteps Publishing, we explain the complete process during an initial strategy call, provide a recording and follow up with a detailed written quotation.

Never commit your money to a process you don't fully understand.

3. Marketing Promises Are Vague

One of the biggest disappointments I've seen is authors receiving their published books and then being left to handle all the marketing themselves.

Before signing anything, ask exactly what promotional support is included.

Will the publisher organise a book launch? Will they help promote your book on social media? How long will their support continue?

Most importantly, what happens after the launch?

At Babysteps Publishing, we provide authors with a practical marketing system they can continue using through their own social media platforms.

Remember, getting your book published and getting your book noticed are two very different things.

4. Deadlines and Responsibilities Aren't Documented

Missed deadlines and poor communication are among the most common complaints I've heard from authors disappointed with their previous publishers.

Before committing, ask for a clear publishing timeline.

Who is responsible for editing, proofreading, cover design and formatting? When will you receive drafts for approval? Who should you contact if something goes wrong?

Make sure the agreed responsibilities, deliverables and deadlines are documented in writing.

A professional publisher should keep you informed throughout the process, not leave you chasing updates about your own book.

5. You Don't Know What You're Actually Paying For

Publishing packages can vary enormously in price, but a higher price doesn't necessarily mean better service or results.

I've encountered authors who spent between $25,000 and $60,000 publishing their books, only to be deeply disappointed with the outcome.

Before paying anything, request a detailed written quotation explaining exactly what's included.

Does the price cover editing, proofreading, cover design, formatting, distribution and marketing? Are there additional charges? Who owns the publishing rights and final files?

Never assume something is included simply because it was mentioned during a conversation.

Make sure you understand precisely what you're paying for and what you'll receive in return.

One Final Piece of Advice

Never feel pressured to sign a publishing agreement before doing your research.

I'm preparing a practical $5 guide, Before You Pay a Publisher: 15 Questions That Could Save You Thousands, to help authors make informed decisions.

Find out more at: →